First and foremost, there was the order of the presented arguments, as well as the organization of the information. The introductory part took care of the parts revealing what, why and how. The content presented the arguments for and against the discussed matter. The arguments against the desired outcome were presented first, which allowed for their deconstruction through the presentation of the pro arguments, which were also more numerous and better supported. The problem was stated from a bigger perspective and it has been insisted upon the long-term advantages of reaching the desired goal. The problem was explained through a variety of perspectives,...

The expected outcome has been described in terms of advantages. Therefore, the desired outcome has been presented as an attractive goal for the one who is meant to read it as well, since the purpose of Zachary Evans is to act in the best interest of Rocky Mountain.
Bibliography

Bowman, J.P. Writing Persuasive Messages, 11 Jun. 07, http://homepages.wmich.edu/~bowman/c4eframe.html

Littlefield, H., Syverson, J. Memo: Business Administration 3033: Business Communication, 11 Jun. 07, http://writing.umn.edu/tww/WID/business/resources/BA3033memo.htm